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    <loc>https://www.scottwilliamslibrarymarketingportfolio.com/portfolio</loc>
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    <lastmod>2026-08-10</lastmod>
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  <url>
    <loc>https://www.scottwilliamslibrarymarketingportfolio.com/portfolio/project-three-sng7y-jkgxx-kmlk5-64gk3-dx8nk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-10</lastmod>
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      <image:title>Portfolio - Summer with SAPL</image:title>
      <image:caption>Library staff share schedules and promotional items about Summer with SAPL with patrons at a kickoff event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/6cbe70a1-b73d-484a-a988-47e3fcf3fa18/PaletaIntroDDs_Sanse.png</image:loc>
      <image:title>Portfolio - Summer with SAPL</image:title>
      <image:caption>Digital signage introducing one of eight characters for summer 2026.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/74dd49b6-e734-4fd6-8be6-f689b9cba7d6/IMG_4768.PNG</image:loc>
      <image:title>Portfolio - Summer with SAPL</image:title>
      <image:caption>A poster displays released characters and silhouettes of forthcoming bookmarks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/95c5073a-20f1-4a0d-aec6-d7dd2719f8c1/IMG_4452.jpg</image:loc>
      <image:title>Portfolio - Summer with SAPL</image:title>
      <image:caption>SAPL's children's coordinator talks about Summer with SAPL on "Focus on South Texas," a cultural news perogram on KABB in San Antonio.</image:caption>
    </image:image>
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      <image:title>Portfolio - Summer with SAPL</image:title>
      <image:caption>A poster is displayed teasing the release of bookmarks for the upcoming Summer in June, 2026. The pendant car magnet above was given away as a promotional item to adults.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottwilliamslibrarymarketingportfolio.com/portfolio/project-three-sng7y-jkgxx-kmlk5-64gk3-dx8nk-kzfej</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/55c01ae7-8868-4218-a6a3-443b0a952d29/Rascuache+-+3.28+%2859%29.JPG</image:loc>
      <image:title>Portfolio - Rascuache Punk Show and Author Talk</image:title>
      <image:caption>A musician performs as part of the punk show.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/322d883d-c5cc-4f58-bece-fa15e9f8bf7f/El+Paso+Punk+RockPrintable_11x17_03-28-26-1.png</image:loc>
      <image:title>Portfolio - Rascuache Punk Show and Author Talk</image:title>
      <image:caption>This concert poster was distributed to local businesses, including music venues and record shops, to promote the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/aa664383-b730-46ee-9420-97e72ff541f7/Rascuache+-+3.28+%2828%29.JPG</image:loc>
      <image:title>Portfolio - Rascuache Punk Show and Author Talk</image:title>
      <image:caption>An attendee dons a "What's More Punk than the Public Library" jacket. Custom screen prints of a modified version of this art that read "What's More Punk than the San Antonio Public Library" were given out at the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/a90ad2ef-b938-4649-a5f8-c14f35c71b7e/IMG_4771.PNG</image:loc>
      <image:title>Portfolio - Rascuache Punk Show and Author Talk</image:title>
      <image:caption>This real featuring a the lead singer of one of the punk bands generated over 100,000 impressions and was shared 3,400 times. It recieved over 8,000 likes in Instagram.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/8dc37b81-bb29-46b7-934c-0af76aa1c7bc/IMG_4770.PNG</image:loc>
      <image:title>Portfolio - Rascuache Punk Show and Author Talk</image:title>
      <image:caption>This simple announcement reel generated over 1,500 engagements including 98 reposts and 345 shares.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottwilliamslibrarymarketingportfolio.com/portfolio/project-three-sng7y-jkgxx-kmlk5-64gk3-dx8nk-kzfej-2t8yn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/a0186d7b-dd80-4c5e-b5bd-6409b49f3b30/Heated+Rivalry_1080x1350.png</image:loc>
      <image:title>Portfolio - No Holds Weekend</image:title>
      <image:caption>Social graphic for our No Holds promotion of Heated Rivalry by Rachel Reid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/a641b645-5a01-43e8-b1d5-f4d5fc4047c2/James_1140x285.png</image:loc>
      <image:title>Portfolio - No Holds Weekend</image:title>
      <image:caption>Web banner for our No Holds promotion of James by Percival Everett</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/81e1e869-dcb4-4409-b6b4-c5f776bb643a/Yesteryear_1920x1080+newsltr.png</image:loc>
      <image:title>Portfolio - No Holds Weekend</image:title>
      <image:caption>Email header for our No Holds promotion of Yesteryear by Caro Claire Burke.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/e2e71a29-b771-4e2e-9c24-636b32dd0852/Screenshot+2026-07-29+212033.png</image:loc>
      <image:title>Portfolio - No Holds Weekend</image:title>
      <image:caption>Screenshot of an email promotion of Strangers by Belle Burden.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/0f9c6551-4a8f-4ce4-87e6-c4d9c74f2103/No+Holds.jpg</image:loc>
      <image:title>Portfolio - No Holds Weekend</image:title>
      <image:caption>Digital signage content running to promote the No Holds title Dolly All the Time by Annabel Monaghan running in the lobby of the San Antonio Central Library.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottwilliamslibrarymarketingportfolio.com/portfolio/project-three-sng7y-jkgxx-kmlk5-64gk3-dx8nk-kzfej-2t8yn-42jef</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/dfb94b52-793e-46a0-864c-2ab982dc38ff/Las+Palmas+reopening_1920x1080+eblast.png</image:loc>
      <image:title>Portfolio - Las Palmas Branch Library Grand Reopening</image:title>
      <image:caption>This email header was used to prote the reopening event to patrons nearby the Las Palmas Branch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/392815a5-e078-42b6-92b7-c96413bef863/IMG_4772.PNG</image:loc>
      <image:title>Portfolio - Las Palmas Branch Library Grand Reopening</image:title>
      <image:caption>This reel generated over 34,000 impressions and 1,500 engagement across Instagram and Facebook. On Facebook, it drove 467 clicks to the event landing page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/348ed96e-8896-4f25-9426-6b71d68fb59e/20251206_Las+Palmas+Branch+Library+Ribbon+Cutting_SAPL-57.jpg</image:loc>
      <image:title>Portfolio - Las Palmas Branch Library Grand Reopening</image:title>
      <image:caption>A boy and his relative enjoy magazines at the newly reopened Las Palmas Branch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/e147c7d7-9cb9-43d2-9ba8-9939f65f6eb6/20251206_Las+Palmas+Branch+Library+Ribbon+Cutting_SAPL-24.jpg</image:loc>
      <image:title>Portfolio - Las Palmas Branch Library Grand Reopening</image:title>
      <image:caption>Attendees enjoy a ribbon cutting ceremony at the newly expanded and renovated Las Palmas Branch Library.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/4ac9a68c-6a24-48cf-b5db-9036536f77a6/20251206_Las+Palmas+Branch+Library+Ribbon+Cutting_SAPL-107.jpg</image:loc>
      <image:title>Portfolio - Las Palmas Branch Library Grand Reopening</image:title>
      <image:caption>A girl performs traditional Folklorico dance against a backdrop of the event graphic at the grand reopening.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottwilliamslibrarymarketingportfolio.com/portfolio/project-three-sng7y-jkgxx-kmlk5-64gk3-dx8nk-kzfej-2t8yn-42jef-tgpsh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/c0ce22a8-1497-425d-afcf-13a6d2697913/Coraz%C3%B3n+Collection+display+3.JPG</image:loc>
      <image:title>Portfolio - Corazon Collection</image:title>
      <image:caption>A display of Corazon Collection items at launch in 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/20365db1-fee9-40de-adc9-214bf5f57053/Brochure+Inside+Pages.jpg</image:loc>
      <image:title>Portfolio - Corazon Collection</image:title>
      <image:caption>Detail of the inside of the 2024 brochure given to patrons so they can keep track of their reading progress.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/258301d4-d6d8-448d-8387-8338cd8387a0/Coraz%C3%B3n+Collection+books+and+button.JPG</image:loc>
      <image:title>Portfolio - Corazon Collection</image:title>
      <image:caption>These buttons were given away as an inventive for patrons to check out an item from the collection when it launched in 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/302cf727-edbd-4bb1-8386-943d6746efe8/CorazonCollection-DD.png</image:loc>
      <image:title>Portfolio - Corazon Collection</image:title>
      <image:caption>Digital signage promoting the refreshed 2026 collection. This appears on digital signs at library locations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottwilliamslibrarymarketingportfolio.com/portfolio/press</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/e55947b0-10d8-4b22-b68a-ad59a5e5bd0c/Screenshot+2026-08-07+091809.png</image:loc>
      <image:title>Portfolio - Press</image:title>
      <image:caption>NATIONAL - Read Like Wemby was a campaign we ran based on the reading interests of NBA star Victor Wembanyama. The story was huge locally, and caught the interest of Mirin Fader with the Athletic. This article is behind a paywall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/a766c2a5-216c-42f2-ba6f-572e50e6187a/Screenshot+2026-08-07+091829.png</image:loc>
      <image:title>Portfolio - Press</image:title>
      <image:caption>NATIONAL &amp; INTERNATIONAL - When a patron returned a book anonymously 82 years after its due date, we packaged and shared the story. It caught the attention of local, national, and international press. Reporting spanned 20 countries and reached an estimated audience of over 2.7 billion people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a697bac9e66274b6ed654c8/a9ac313d-fd6b-48a5-849a-a323fad91862/Screenshot+2026-08-07+091952.png</image:loc>
      <image:title>Portfolio - Press</image:title>
      <image:caption>LOCAL - This local story was produced as part of an hour-long live show broadcast from the Landa Branch of SAPL. The package focused on outdoor amenities at SAPL locations and ran several more times in other news blocks.</image:caption>
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