partnerships with media strengthen brand awareness for just the cost of a good relationship.
Marketing, advertising, and public relations all go hand in hand to create a strategy that reaches new audiences and deepends relationships with existing library users. Below are just a few of the hundreds of stories I’ve worked on with local, regional, national, and international journalists.
While I frequently work to share my colleague’s voices through news reporting, the samples below all features interviews with me. This is to demonstrate that I can work comfortably behind the scenes or out in front when needed.
NATIONAL - Read Like Wemby was a campaign we ran based on the reading interests of NBA star Victor Wembanyama. The story was huge locally, and caught the interest of Mirin Fader with the Athletic. This article is behind a paywall.
NATIONAL & INTERNATIONAL - When a patron returned a book anonymously 82 years after its due date, we packaged and shared the story. It caught the attention of local, national, and international press. Reporting spanned 20 countries and reached an estimated audience of over 2.7 billion people.
LOCAL - This local story was produced as part of an hour-long live show broadcast from the Landa Branch of SAPL. The package focused on outdoor amenities at SAPL locations and ran several more times in other news blocks.