The beauty of the Corazón (Spanish for heart) Collection is in its simplicity. It is essentially a local favorites collection—titles that already experience high circulation and perennial popularity. Each year we refresh the list with new titles and add retired titles ot the “Alumni Collection.” The books themselves feature the same beautiful, bold branding as the campaign.

The titles are made available in additional print copies at all locations and in English and Spanish where available. The name, Corazón Collection, was pitched by my marketing team with a clever tagline to describe what these titles have in common:”Books at the heart of San Antonio.” Each year we produce a printed brochure so super users can keep track of their reading progress.