no holds weekend
2024-present
No Holds Weekend was born out of collaboration between our marketing, collections development, and circulation teams. It started with a simple question—what if the most popular book of the months was available without having to place a hold and wait?
Each month we select a popular title to shift to a cost-per-circulation model of checkout for two days only, giving our patrons unlimited access to titles they may otherwise have to wait months to read. This purely digital campaign is targetted the first weekend of each month at existing library patrons. To date, this campaign has generated over 55,000 eBook and eAudiobook checkouts among the 32 promoted titles.
Social graphic for our No Holds promotion of Heated Rivalry by Rachel Reid.
Web banner for our No Holds promotion of James by Percival Everett
Email header for our No Holds promotion of Yesteryear by Caro Claire Burke.
Screenshot of an email promotion of Strangers by Belle Burden.
Digital signage content running to promote the No Holds title Dolly All the Time by Annabel Monaghan running in the lobby of the San Antonio Central Library.