Las palmas branch library grand re-opening
october - december 2025
Las Palmas is a treasured and deeply historic branch located on San Antonio’s heavily Mexican-American Westside. Closed for nearly 3 years for an extensive renovation, the reopening campaign needed to be targetted at the locals and culturally relevant and it needed to meet the enthusiasm the community felt for the return of their library.
The Grand Reopening event, which my team coordinated, was attended by over 600 area residents and featured performances by local school groups. News of the reopening was covered on every broadcast network in San Antonio. Design direction focused on the building’s historic facade and tactics included direct mail in English and Spanish and outreach to local community groups and hyperlocal Westside news publications. A social media preview of the branch garnered over 1,200 engagements against 13,000 impressions on Instagram.
This email header was used to prote the reopening event to patrons nearby the Las Palmas Branch.
This reel generated over 34,000 impressions and 1,500 engagement across Instagram and Facebook. On Facebook, it drove 467 clicks to the event landing page.
A boy and his relative enjoy magazines at the newly reopened Las Palmas Branch.
Attendees enjoy a ribbon cutting ceremony at the newly expanded and renovated Las Palmas Branch Library.
A girl performs traditional Folklorico dance against a backdrop of the event graphic at the grand reopening.